Blaupunkt, owned by Bosch, offers its assembly lines, machinery and tools. Gustavo Lermen, Selenium industrial engineering manager, evaluates an offer and recommends an acquisition to the company, which chooses not to close the deal. Lermen decides to buy and set up his own business. BlauLine is born, company that later would become Bomber.
The BlauLine creates the Multiuse 4", the first universal speaker, designed to be easily installed on the major car models/brands sold at the time (Corsa, Gol and Palio accounted for 80% of the car sales in Brazil).
The creation of the first universal speakers kit, also aimed at owners of various brands and models of automobiles. The product revolutionized the way of selling speaker and was a new sales success.
Gustavo Lermen and Herlon Morsch travel to Los Angeles, USA, where they attend a course at the Loudspeakers University. There, they immerse themselves in the most innovative materials trends, design and product design.
This experience, coupled with a careful study of the best subwoofers in the world, gives rise to the company's first subwoofer: the Bomber.
In that same year, the Bomber is the cover of “Quatro Rodas” Magazine, having been voted the best subwoofer in Brazil, after undergoing rigorous tests, competing with the biggest brands in the country. It is the beginning of an era.
The company settles in its first own headquarters, in the city of Cachoeirinha, in the metropolitan region of Porto Alegre, already with more than 80 employees.
Later this year, the first speakers specially designed for competition are part of the winning project of the Brazilian Sound Championship. With the winning sequence in the following years, the subwoofer gets the nickname "Bicho Papão" (bogeyman) of the competitions, nickname that would become the official name of the serie.
At that time, more than 5,000 trophies won by the sponsored competitors are counted, in championships all over Brazil and abroad.
With the success of the Bomber subwoofer, the name is gaining notoriety in the market, to the point of being adopted as a company name. Thus, the BlauLine ceases to exist, being called Bomber Speakers.
One of the most important steps of the company is given: by entering into a joint venture with the British GLL - Goodmans Loudspeaker Ltd., Bomber starts working with car manufacturers, creating and developing the niche of original accessories. GM and FIAT are the first to have Bomber as their official supplier (in the following years, Renault, Citröen and Peugeot also become part of the Bomber partners).
Anticipating the release of the blockbuster Fast and Furious, Bomber launches the Tunning Series, a sales success.
In the previous year, GM estimated the usage of 10,000 pairs of speakers per year. In 2003, it reaches 20,000 pairs per month, a surplus of 2400% in the initial expectation.
With 200 employees, Bomber is installed in its current headquarters, with more than 14,000m², modern laboratories and project environments, creation, development and testing of products.
The second factory is inaugurated, in Bahia. In the same year, in the Argentinean Sound Championship, Bomber’s import team wins all categories.
The launch of the Slim series, the subwoofer that combines power and sound quality with a reduced size, solving the space problem for users who had small cars and or small trunks.
Bomber is dedicated to the automakers products production, a strategic partnership in the growth of the brand. Approximately 400 thousand speakers are produced monthly.
The company went public and Japanese company Foster, a global giant in the field of loudspeakers becomes Bomber's shareholder, enabling it to become a global supplier to automakers.
Bomber resumes the creation and production of its own series, and launches Paredão, focused on external automotive sound. It is a year filled with surprises, with launches and reformulations of existing series.
The UpGrade, Bicho Papão, Caixa Slim (still more compact and powerful) and BbMax series are launched or relaunched, in addition to Paredão 4.5K, completing the already known serie.